Let's face it. Social media can feel like a chore at best when you are having to deal with the many responsibilities that go into running a filmmaking business. Worse yet, the platforms and their "emphasis on video" really only benefit content creators who create FOR the platform exclusively so forget getting traction on your finished films without some work going into optimizing them. With that in mind, Jared and Jason talk about the realities of reels and video on social media and some ways we can all leverage the ever chaining landscape to our benefit (even if we have to edit totally new videos in the terrible vertical format.) We are just saying what you are all thinking on this episode.