The age old debate to how to package photo and video packages rages on to this day with many people not knowing how to keep their a la carte items from cannibalizing their packages. In this episode Jared and Jason break down how they use a la carte items to create value in their packages AND add money to the bottom line. It's so important to create a value ladder and package progression that just makes sense to clients but also make you money while still creating a since of value and joy with the client.